Tuesday, August 19, 2008

Getting Personal with Prudence

Dear Prudence is new to me, recommended by a friend who knew I was starting this blog. I love her already (Prudence, I mean, though no hard feelings to my recommending friend) for many reasons, including the fact that her weekly column features a decadent FOUR letters, PLUS a video, featuring face time with Prudence, aka Emily Yoffe (coming soon: advisors and their aliases--what's the deal?).

The video is fun and simple, with silly animation, and lets us see Prudence face to face and hear her soothing voice. Take a look at this week's example (and try not to be too disturbed by the Holiday Inn commercial featuring a man who is very much enjoying his shower).

Two comments: the person who reads the letter does it a bit too quickly. It's hard to understand what she's saying! And this could be a great chance for Prudence to make easy conversation (well, give an easy, one-sided answer) with her audience....it's too bad it sounds so much like she's reading her own answer out of the magazine (or off a cue card, as the case may be). You don't have to be an actress, Emily....just talk to us. In fact, since the video answers aren't published in print form, why write them in column form at all? Keep it chatty, keep it fun, and tone down the meaningful eyebrow aerobics and emphatic enunciation.

That said, I think it's a clever, fun way to mix up the column. I look forward to reading--and watching--Prudence regularly!

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